THE BIG SMALL TAKEOVER

When the most successful campaign Amex has ever run (made by yours truly) came back in for a refresh, we didn’t just refresh the campaign - we went big. So big, we called it ‘The Big Small Takeover’. A nationwide projection campaign with small shops as our canvas, and big projections as our eye-catching medium. Each gave a shout out to all the shops in the local area where people can earn their cashback, helping everyone go big for small shops.