TESCO FATHER'S DAY

Fathers don’t get as much love and attention on their day as Mums do on theirs. So Tesco wanted to raise the profile of Father’s Day, and show people that Dads love being told how much we love them too. We lured the Dads in under false pretences of a shopping survey, and then surprised them with a special message from their children, played out over the tannoy in store. The reactions speak for themselves, and makes us all want to give our dad a hug.

Directed by David Stoddart