Mentos are sweets. Mentos wanted to be able to share their sweets digitally. But you can’t send a sweet via text... so we made Ementicons. Emojis based on Mentos candy, so every time you send an Ementicon, it’s like sharing a Mentos.
To make Ementicons stand out from the rest of the emoji pack, each and every one is based on a new emotion that regular emojis just don’t cover. Like FOMO, Cute-Crazed and Selfie-Obsessed. All the modern emotions we feel, but before Ementicons, couldn’t put into pictures.
We built an app so you can send them right from inside your text messages, and we created films to launch each and every one.
Shortlisted for Campaign Big Awards, 2015