“The usual, please” say boring people everywhere. But Asahi Super Dry isn’t the usual; in fact, it’s not usually ordered at all. So how to get people to try something different? The unusual, if you will? By showing it’s from one of the coolest cities in the world - and has a taste that could only have been invented in a city that pushes the boundaries in animation, design, fashion, and culture. So that’s what we showed.

A labour of love that took 2 years from brief to live, and we didn’t even get to go to Japan (we're definitely not bitter about it either).

Directed by Manson
Print campaign created layer by layer by King Henry.