• ARTIFICIAL INTELL-A-JOKE D25 - The Agency Christmas Card brief. When it’s good, it’s good. When it’s bad, it’s briefed the night before Christmas. Fortunately for Dentsu Creative UK, we briefed it early, and the results show. Young upstarts Freddie and Beck came up with a one pager, and together we turned it into this: a Christmas campaign with 33 assets including OOH, films, social teasers, social post-launch, a B2B launch, and even an office lobby takeover. They say AI is taking over… it is now. Introducing the Artificial Intell-A-Joke D25 (D for December, get it?) - the world’s first AI Christmas Cracker.

    The Agency Christmas Card brief. When it’s good, it’s good. When it’s bad, it’s briefed the night before Christmas. Fortunately for Dentsu Creative UK, we briefed it early, and the results show. Young upstarts Freddie and Beck came up with a one pager, and together we turned it into this: a Christmas campaign with 33 assets including OOH, films, social teasers, social post-launch, a B2B launch, and even an office lobby takeover. They say AI is taking over… it is now.

    Introducing the Artificial Intell-A-Joke D25 (D for December, get it?) - the world’s first AI Christmas Cracker.

  • Christmas Crackers have been pulled in Britain for 175 years. And most of the jokes inside them are just as old. Meanwhile, AI has become a theme, even a trope, in advertising and in culture over the last year. By employing AI to write new cracker jokes, we were able to breathe fresh life into an ageing medium, while satirising something that’s ripe for a bit of a send up.

    And with jokes like…
    Why did the turkey cross the road? To get away from the family.
    What do you call an old snowman? A cold day in hell.
    … we think our jobs are safe for now.

ARTIFICIAL INTELL-A-JOKE D25